Brook Meadows Dairy Farm
You walk into the dairy aisle of your local grocery store. You see soy milk, almond milk, and oat milk… once you get to the good stuff that comes from a cow, all you get is cheap milk from factory farms. When the cows are unhappy, you can taste it.
Problem
We live in a world where you see a lot of dairy-free milk lining the shelves of grocery stores, a valid response to the errs of the dairy industry for decades past. Although some would claim that the solution is to eliminate dairy entirely, I wanted to create a brand that took another path, which advocated for healthy, clean milk. It would emulate the feeling of that friendly, family-run farm. The vintage look of the milk bottles and the friendly atmosphere would give the viewer a sense of nostalgia and happiness. The idea is that this farm is the real thing, where you can get healthy milk.
Solution
My research brings me to Brook Meadow Farms. A branding project meant to make this fictional dairy farm come to life. A major aspect would be the nostalgia it can bring to both young and old consumers alike. The brand drives home the idea that it is something reliable and organic; the farm itself is a place you would want to spend time at. Offering a wide array of dairy products would also educate those on these products and the health benefits they could offer.
Research
When I was trying to come up with ideas for this brand, a debate I had with friends was whether milk was gross or not. It is safe to say that most college students don't drink milk on its own, and if they ever did, it was as a child (I still do, but I'm weird according to them.) Where most young people do consume their milk, it's in coffee. Many now opt for dairy-free options such as oat milk or almond milk. When asked, many say they don't think that milk is healthy. Some believe that these alternative milks taste better. So the new generation of consumers doesn't like dairy anymore, despite being raised on it.
Logo
After going through many sketches, I settled on the final logo which includes a vintage script font and just a little cow grazing to give the viewer the idea that cows truly graze here. I made sure to keep the logo adaptable so it can be displayed in many sizes and different colors.
Packaging
All the dairy products are color coded with the text and logo on their white background. The simplicity of the packaging shows the simplicity of the product itself. All of the packaging uses alternatives to plastic, such as glass, metal, or biodegradable paper. A clean environment is important for the dairy farm and the packaging reflects that.
